How social media intelligence tools simplify competitor benchmarking
A social media intelligence platform makes competitor benchmarking easier by combining social media listening and social media analytics into a single, integrated toolset. It can collect and analyze mentions of your brand, competitors, and other topics of interest, helping you monitor the KPIs that matter: Reach, Engagement Rate, Follower Growth, Share of Voice, Sentiment, and more.
With the right toolset, you can gather data from a wide range of social sources, going beyond major social networks to also account for blogs, forums, online customer reviews, and even news sites. A social intelligence platform lets you review relevant mentions, essential metrics for competitor benchmarking, and actionable insights about your brand and audience on customizable dashboards.
You can assess the impact of your social media campaigns in real-time, determine what types of content and topics work best and identify the most effective timing and channels to deliver content to online audiences. And with social media sentiment analysis, you can continuously monitor consumer perception of your brand and those of your competitors.