Social media intelligence tools
Combining comprehensive social listening and advanced social analytics capabilities, social media intelligence tools enable firms to take a proactive approach to social media monitoring and engagement. Bringing together quantitative and qualitative social media data analysis, social media intelligence tools help organizations not only collect and analyze the necessary metrics for social media measurement but also follow and make sense of conversations on social channels. They help you more quickly ascertain the online public’s perception of your brand, better understand consumer concerns and attitudes, and connect conversations across the social web to find key opportunities to engage.
By letting you filter out the noise and surface the insights that matter most to your business, social media intelligence tools can help you more efficiently and accurately manage your online reputation, measure campaign impact, obtain competitive intelligence, detect emerging trends, and more.