Market research tools
Confronted by a competitive market and consumers with high expectations, startups, as well as established brands, depending on market research tools to gather business-critical information about their customers, competitors, market trends, and target audiences. By enabling them to better understand the market for their products and services and changing consumer needs, market research tools help firms identify opportunities for product development, evaluate the viability of new products and services, and optimize marketing efforts – ranging anywhere from audience segmentation and content development to product positioning and pricing strategy.
With social listening tools, firms now have a cost-effective way to access the consumer mind and customer opinions on social media platforms, discussion forums, and other places on the social web. Social media intelligence platforms make it easy for brands to gain real-time insights into the market, their customers, and their competitors.