Understand your audiences in detail with Synthesio Profiler
Synthesio Profiler is an easy-to-use yet powerful audience insights tool enabling smart, data-driven audience segmentation. With Profiler, you can view detailed personas for the groups you want to investigate, understand, and connect with. Using up-to-date and in-depth data from billions of users across the world, Profiler shows you the who (socio-demographics), why (psychographics), and what (behavioral habits) of your audience. Explore your audience’s interests and hobbies, see the brands and products they use, and get other actionable insights you can use to define and target audiences for marketing, PR, sales, and more. Streamline communications efforts while expanding your reach.
And with Synthesio’s Social Intelligence Suite, you can also leverage social listening and trend analysis tools, to regularly take the pulse of your audience and detect emerging trends, critical information that can help you protect your brand reputation and even lead the conversation when an opportunity arises.