Social listening tools combine social media monitoring and social media analytics technology. Social media monitoring tools are used to collect and aggregate metrics and mentions (of your brand, products, services, competitors, etc.) from multiple accounts and channels. Social listening tools provide you with social media analysis tools like sentiment analysis, influencer analysis, and trend analysis, enabling you to make sense of and extract meaningful insights from your cross-channel metrics and conversations faster.
Share This Story, Choose Your Platform!
About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.