Both social listening and social media monitoring platforms provide you with centralized access to key metrics for your social media accounts as well as your brand’s social mentions. Social listening platforms, however, provide you with advanced data analytics tools that can help you sift through your mentions and make sense of online conversations faster while surfacing actionable insights that you might not otherwise find.
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About the Author: Carmen Yeung
As a marketing associate at Synthesio, Carmen creates content related to social intelligence and marketing by making connections between Synthesio's software and real-world applications. She also works to monitor and optimize Synthesio's social platforms. Outside of work, she enjoys reading, dabbling in art, and spending time with family and friends.