It’s officially Halloweekend! Let the Halloween costumes, candies and celebration commence.

We used our Social Listening platform to look into which Halloween costumes people are talking about online. We measured the social Share of Voice (SOV) of political costumes, the top searched costumes on Google and common North America’s favorite classic Halloween costumes.

Checking out our findings below!


Top Political Costumes by Social SOV:

Political Halloween Costumes

Donald Trump had a whopping 68.82% of the political costume social share of voice. Be prepared to see lots of Donald trump costumes walking around.


The Top Costumes Searched on Google:

Trending Halloween Costumes

With the cloud fad rampant across the United States, it was not surprising to see clowns as the most talked about costume for this section.

Classic Costumes by Social SOV:

Common Halloween Costumes

Ghosts, cats and zombies! Oh my!


What are you going to be for Halloween this year? Tell us in the comments section below!