Again, writing boolean searches is complex, time-consuming, and flawed. More importantly, it’s insufficient to meet the demands of today’s businesses who require quick data and insights they can trust.
Users want to search a social topic, evaluate that topic, decide whether to explore further and then move-on.
Fortunately, thanks to Machine Learning, we can build models that will learn from the details mentioned above (called “inputs”) and drastically speed up and simplify the social searching process. Fed with millions of documents (social posts), the models begin to learn over time and precisely predict when a conversation is about FIFA the company vs FIFA the video game.
In other words, by using deep learning techniques, our models have learned to recognize different entities (products, places, organizations, countries, facilities, people, etc.).
Across the Synthesio Experience
We’ve packed this capability as an AI-assisted query feature in Flashdash, our social search engine, and across our dashboard experience as a filter option. AI-powered search:
- Eliminates complexity and reliance on boolean queries
- Saves you time when building reports or searching and validating topics
- Drives trust, confidence, and clarity when assessing social data
AI-powered Flashdash allows users to search social topics at a glance, eliminating the need for complex Boolean operators. Flashdash scans the entire Synthesio corpus. Search terms are suggested as you begin typing.
After dashboard creation, AI-powered search improves your ability to search and browse entities across your data-set (products, places, people, etc.).
Simply leverage the ‘Entity Search’ filter and select the desired entities that you would like to analyze.
Building on top of this functionality, you can incorporate named entities across your Reports widgets. Here, we’ve specifically selected a set of planes (products) to compare, looking at their co-mention frequency with various emotions:
AI-search is available to all Synthesio users at no extra cost. Soon, into the future, these capabilities will dramatically facilitate the dashboard creation process. Stay tuned for more to come!