Community Management or Online Customer Support?

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Community Management or Online Customer Support?


Taking customer engagement to a whole new level

Synthesio has worked with clients that have community managers as well as others that have brands that need online community service more than anything. We explored the differences between the two roles because, while community management has been a hot buzzword, it might not be the solution for every brand. Orange telecom, for example, saw “several millions of euros saved” thanks to a team of online web consultants – not community managers.

Take a look at the case study on community management and online customer support [PDF] or the latest MonitorChat video about the subject, and leave your feedback below.

Based on the March 12, 2010 “Defining Social Intelligence” Forrester Research report.

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