Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Content marketing is the process of creating informative and engaging content for customers and prospects. It can be anything from a quick blog about what’s going on in the industry to a case study about how your business has proven success for a client.

Content marketing helps position your brand as a credible source in your industry. You can achieve thought leadership within your industry by sharing helpful content and interesting information, and this will also promote engagement around your brand.

Want to take your business’s marketing strategy to the next level and learn new ways your brand can use results-driven content marketing methods? Follow these expert content marketing influencers who are well-known, reputable and know a ton about content marketing. Follow them on Twitter for daily tips on creating compelling and engaging content that drives results.

  • Joe Pulizzi
    Content Marketing Institute (@CMIContent) and Content Marketing World #cmworld. Author, #ContentInc. #orange
  • Ann Handley
    Head of Content at MarketingProfs; author of the WSJ bestseller, Everybody Writes. I’m waging a war on mediocrity in content marketing.
  • Mari Smith
    Social Media Thought Leader | Top Facebook Marketing Expert | Globe-trotting Speaker | Author | ‘Mari like Ferrari’ |
  • Martin Jones
    Leading #social & #content marketer Top 100 Social Media Influencer, Keynote Speaker, Author, Sr. Marketing Mgr @CoxBusiness Facebook:
  • HeidiCohen
    Actionable Marketer, speaker, professor, journalist shares practical advice on social media, content marketing, small business & life.
  • Jason A Miller
    SF-LON-Global Content & Social Media Marketing Leader @Linkedin Marketing Solutions, Blogger, RocknRoll Photog, Author of the best seller Welcome to the Funnel
  • Jay Baer
    The most re-tweeted person in the world among digital marketers. Author, speaker, podcaster, investor. President of @Convince.
  • Jeff Bullas
    #1 Content Marketing Influencer,Social Media Marketing Strategist & Speaker,Forbes Top 10 Social Media Influencer,#1 Global Business Blog.
  • Mark Schaefer
    #1 Social media keynote speaker, author, & consultant; Digital transformation; Five best-selling marketing books; Marketing Companion podcast; College educator
  • Joanna Wiebe
    Use your words to grow your business. We help marketers and content teams make magic happen online. Also @air_story. (No DMs.)
  • Kerry Butters
    Written Content & Social Media Management from the late Great Kerry Butters & her team. We’re now doing product reviews as well. #Tech #SocialMedia #Marketing
  • Christoph Trappe
    I help healthcare orgs + pros tell better stories. The Authentic Storyteller™. Paid Keynote speaker. #Contentmarketing. Author. Journalist. Tweets = my stories.
  • Lee Odden
    CEO @TopRank Marketing. Author, Speaker & Consultant on B2B Content & Influencer Marketing, Social Media, PR & SEO. Proud Dad, World Traveler, Foodie, Beardie.
  • Doug Kessler
    Creative Director & Co-founder of Velocity, B2B marketing agency to the stars. I tweet on content marketing, B2B copywriting, social media, tech marketing…
  • Scott Abel
    The Content Wrangler | Content Strategy | Intelligent Content | Cognitive Computing | Content Marketing | UC Berkeley | Kolbe 8-3-7-2 | Myers-Briggs ENTP
  • DJ Waldow
    Freelancer: Marketing | Writing | Content Creation. Creative. Passionate. Human | @umich alum | Love beer, coffee, & people | Love a good smell | #HashtagAddict
  • Michael Brenner
    CEO of @MKTGInsiders, Content Marketing Consultant, Marketing Speaker, Writer, Author, The Content Formula. Life is short. Do stuff that matters and has impact.
  • C.C. Chapman
    Freelance Creative. I go places. I do things. I try to leave it better than I found it.
  • Aaron Orendorff
    Saving the world from bad content. Contributor @Inc @HuffingtonPost @Lifehacker @Entrepreneur @FastCompany @CMIContent @BusinessInsider @Copyblogger @Unbounce
  • Ted Rubin
    ‘Life is not about waiting for the storm to pass… it’s about learning to dance in the rain.’ :-)
  • Gerry Moran
    Global Social Media & Content Leader | Digital Dot Connecter | Speaker | Content Marketing Strategist | Visual Storyteller | Springsteen & craft beer geek
  • Curatti
    Top 20 #Socialmedia Global #Influencer 2016 | CEO of Curatti, #Publisher of #B2B #Contentmarketing / #Digital Strategist |
  • Bernie Borges
    Podcaster | CEO Find and Convert | Speaker | Blogger | Lover of God, Country & Family #contentmarketing #socialstrategy #socialselling
  • Meryl K. Evans
    Writer/editor/social media’r/content marketer . ISTJ. PTA. OTF. BSA. #BA75. Mom of 3. Hearing-free. TV addict. Bookworm. Techolic.
  • Ardath Albee
    B2B Content Marketing Strategist, Writer, Storyteller & Author of Digital Relevance. Helps B2B companies turn prospects into buyers & retain customers

Did you know that our Social Intelligence platform’s influencer widget helps companies find key brand ambassadors everyday? This widget pulls in the top users talking about your brand online, and ranks them based on followers, sentiment and other key metrics. Learn more by downloading our eBook, The Power of Influencer Marketing: Taking the Luck Out of Word of Mouth.