The FIFA World Cup ’22 monitor highlights the key online discussions and drivers of excitement around the World Cup, which are collected via crawling social data using Synthesio’s AI-enabled consumer intelligence platform. As the countdown toward the FIFA World Cup ’22 in Qatar advances, the spotlight shined on the national team kits, whereby fans all over the world ranked their favorite and most disappointing ones. Moreover, speculations and curiosity around the first-ever winter World Cup were circulating, highlighting both concerns and thrill.

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