From our social media analysis of the Halloween, the hardest part about this holiday is picking out which Halloween costumes to or not to wear. There are millions to choose from, and you have to make sure to pick the right costume for the right setting, which obviously depends on your Halloween plans.

Do you want to pick a common Halloween costume? Do you want to dress up as your favorite political figure? Or do you want to dress as a 2015 trendy character? These are questions that participants of this holiday are asking themselves. We wanted to know what costume people were choosing to wear based on their social media discussions. Therefore, we looked at the data, here are the results:

Common Halloween Costumes Share of Voice:


Zombies, Ghosts, Witches and … Cats? The four took the top share of social media’s favorite costumes, which means prepare for a supernatural halloween!

Political Costumes Share of Voice:


Coming in first is Donald Trump, followed by Hillary Clinton. Both took up majority of the shares and be sure to expect a lot of Trumps and Clintons walking around this halloween!

2015 Trendy Costumes Share of Voice:


Minions! Thanks to the popularity of the new movie, people are falling in love with the cute yellow creatures. And coming in second is Princess Elsa, the beloved princess of Frozen. Who stole all of our hearts by the way. And tying third are: Han Solor, Darth Vader, and Luke Skywalker. This halloween might look like movies coming to life.

Thanks to our social listening tool, we were able to find the common halloween costumes of 2015. And even help narrow down some choices you were thinking about, or get rid of some. Without the help of our social listening tool, needless to say, we might have spent all nighters finding the right costume.

Interested in learning more about how Synthesio, the learning global social listening platform, tracked this data? Click here to request a demo.