Here at Synthesio, we are always working to make your data faster, smarter and more productive. Often, that means helping you find actionable insights, particularly related to your audience. Understanding the composition, interests and behaviors of your social fans can illuminate the way your brand is perceived by consumers, which in turn can help you drive smarter decisions across your business.

This week, we are excited to announce an update on this front: new and improved audience data from Instagram! With more than 500 million monthly active users around the globe, Instagram is one of the top media-sharing social networks on the web. The content users post on Instagram often holds valuable insights for brands, which is why we’ve been working to gather stronger and more precise audience data from them.

    You will now be able to:

  • Load backdata for Instagram keywords
  • Index data more frequently
Audience Insights From Instagram

Your brand likely already posts content on Instagram, but you may not have a clear understanding of who’s following you, how they feel about your brand or how you might activate them into customers. Synthesio now lets you detect age, gender, interests and other key demographic information for your Instagram audience. This means you can glean deeper insights from Instagram media, and better understand who your audience is, what they are interested in and how you can connect with them organically.

The Opportunity For Brands

With more than half a billion active users on Instagram, there is an unprecedented opportunity for brands to measure and connect with their audiences. Building effective content is part of the strategy, but true audience insights can only come from understanding who is engaging with the content and why. Synthesio’s new Instagram demographics tools enable our clients to do just that — by offering new ways to drill down on age, gender, language, interests and more.

Instagram Analytics For Your Brand
  • Understand who’s engaging with your content, when and why
  • Using our new filters, identify trends around time-of-day and time-of-week engagement to deploy your content at the optimal moments
  • See which interests are drawing users to your brand content so you can target other marketing activities towards those groups


Now that you have this data, take it one step further and learn both who your competitors are and what top level executives are looking to measure. For further information, download our guide, Benchmarking Social Media Data: A “How-To” Guide.