With more than 440,000 mentions, the Oscars once again took social media by storm. Of course, we couldn’t pass up the opportunity to track the buzz around an event with such a huge global web frenzy surrounding it. Every year social data companies get busy monitoring the buzz around the nominees leading up to the red carpet event in an attempt to predict who will actually be taking home an Oscar, but in reality, it is not up to the internet who wins or loses. We decided to take a different approach this year, and look at what which topics in relation to the Academy Awards are most popular, and in fact, we found that the majority of the conversations (67.4%) revolved around the show in general, while only 11.2% were about the actual films.

It is not surprising that there is a lot of buzz around the event of the Oscars in general, but what is interesting is how little of the conversation revolves around the movies themselves. From our research, it’s clear that what people want to see and what people are talking about are the Oscars parties, the fashion, and musical numbers more than anything else.

This kind of information is incredibly helpful for brands when creating effective real-time content marketing strategies, as the Academy Awards is one of the biggest nights for social media, with viewers live tweeting and commenting on everything they’re watching on the TV, including commercials.

Take a look at some more of our findings below:

  • Women were having 58% of all conversations, while men had only 42%
  • 23.2% of the conversations revolving around Neil Patrick Harris were positive, 3.8% were negative and 73.1% were neutral
  • The conversations were being had in the following languages:

Interested in learning more about using Social Intelligence for Real-Time Marketing? Check out our blog post 8 Tips for Real-Time Marketing Success