Nonprofit Social Media Strategy for Online Fundraising Events
Just like any for-profit company, it’s crucial for nonprofit organizations to have a well-thought-out nonprofit social media strategy that increases funds. Except, there are different circumstances here; for profit-based companies, they sell products and services for revenue whereas nonprofit organizations hold both online fundraising events and in-person fundraising events to increase funds.
According to Fidelity Charitable, 59% donate because the cause or organization is important to them. Overall, 74% are motivated by personal factors while 88% are motivated by external factors.
How advanced is your nonprofit social media strategy? Here are a few strategies we encourage to ensure your nonprofit organization is making the most of their social media accounts.
Keep Followers Informed
At the end of the day, your organization has a primary goal — whether your organization is focused on animals, international non-governmental organizations, health, education, arts, culture, or something else — you’re considered an expert in that area. Your followers look to you to find the latest information about what’s going on within that area and what’s new within your organization.
For example, in the above post, the United Nations Children’s Fund (UNICEF), is informing their followers that 50% of teens experience peer violence in and around a school. This is just one of many facts that they share with their audience on a weekly basis.
Promoting New Campaigns
When it comes to social media, your audience is at your fingertips which is why we are always highly encouraging brands to make social media a huge part of their marketing strategy for each and every campaign. Here’s how the American Red Cross leverages social media to promote their campaigns, whether it’s finding new blood donors, aiming to hit a fundraising goal, promoting an event, etc.
Let’s be honest … what keeps programs flowing is hitting fundraising goals, with help from the community. And, according to Double the Donation, 65% of Fortune 500 companies offer a matching gift program. It is crucial for organizations to obtain a list of these companies so they can market to their employees.
The post above is a prime example of how brands like Sun Life Financial match donation amounts to chosen organizations.
A strong nonprofit social media strategy enables organizations to seek out and connect with supporters, and create awareness about online fundraising events. Around the world, nonprofits are using social listening to:
- Identify donors
- Build relationships
- Understand why people are donating in real-time
- Find volunteers and supporters who are talking about your organization on social networks
- Discover influencers with an engaged following, and who are having a significant impact on their organization
Learn more about leveraging social media for nonprofits.