When New York Fashion Week (NYFW) meets social media, you get to hear what the public really has to say!
To fashion marketers, NYFW is one of the most important events of the year. Each year, fashion designers from around the world come together to showcase their new lines catwalk after catwalk for an entire week.
In case you missed it, Google released a list of the top 10 trending popular fashion designers, and we used that list to measure the New York Fashion Week hype on social media. We analyzed the social media share of voice for these top 10 fashion designers at this year’s NYFW, and the breakdown looked like this:
Who was influencing the conversations? According to our Social Listening platform, these were the top NYFW influencers:
Here’s three of the most Retweeted Tweets of this year’s New York Fashion Week:
Elie Saab NEVER fails to impress. pic.twitter.com/azpKE5a2Cf
— Dream Closet ? (@TheDreamCIoset) February 3, 2017
The fog at the @TommyHilfiger show made it look so sick ??
— Cameron Dallas (@camerondallas) February 9, 2017
Looks at Tommy Hilfiger, SS17. pic.twitter.com/hp6itsBdB2
— DIÁFANA MUSA (@DIAFANAMUSA) February 9, 2017
Interested in learning more about how our Social Listening platform was able to pull NYFW designer data? Request a demo today to see how your business can benefit from Social Intelligence.