Social Media Data Overview: The Hype of Pokémon Go
In the few weeks that it’s been around, Pokémon Go has risen to the top of trending topics on social media, with more daily users than Pandora Radio, Twitter, Netflix, Google Hangouts and Spotify Music.
What are Pokémon Go users talking about?
The game gained such a large following immediately after launch that it wasn’t able to support the massive amount of users, and had its first major crash on Saturday. Active users turned to social media to express their frustration about the game being down.
When the Pokemon servers go down… pic.twitter.com/CxH2ELCTHH
— PokemonGo (@CatchPokemonGo) July 16, 2016
We used our Social Listening platform to pull key demographic insights about Pokémon Go enthusiasts. First, we analyzed user interests based on their Twitter profiles. Let’s take a look at what Pokémon Go users were interested in:
How are users playing? By Android or iOS? According to our social data, Android is in the lead at 76%. Did you know that Sprint is exempting Pokémon Go from data plans?
Synthesio’s Social Listening platform can analyze online data in 196 countries and 80 languages. Request a demo to see our platform in action.