Social Media Data Overview: The Hype of Pokémon Go

Pokémon Go: Gotta catch ‘em all!


In the few weeks that it’s been around, Pokémon Go has risen to the top of trending topics on social media, with more daily users than Pandora Radio, Twitter, Netflix, Google Hangouts and Spotify Music.

What are Pokémon Go users talking about?

The game gained such a large following immediately after launch that it wasn’t able to support the massive amount of users, and had its first major crash on Saturday. Active users turned to social media to express their frustration about the game being down.




We used our Social Listening platform to pull key demographic insights about Pokémon Go enthusiasts. First, we analyzed user interests based on their Twitter profiles. Let’s take a look at what Pokémon Go users were interested in:

Pokémon Go Interests


How are users playing? By Android or iOS? According to our social data, Android is in the lead at 76%. Did you know that Sprint is exempting Pokémon Go from data plans?

Pokémon Go Mobile


Top Pokémon Breakdown:
Pokémon Go Characters



Synthesio’s Social Listening platform can analyze online data in 196 countries and 80 languages. Request a demo to see our platform in action.



About the Author:

Tatiana manages all things demand generation and digital marketing at Synthesio, and has been at Synthesio since June 2015. Her previous employers include Platinum Guild International, Sesame Street, and Social Media Week. Tatiana is a born and raised New Yorker and a proud Pace University alumna. While she's not seeking the next marketing challenge, Tatiana loves going on adventures, listening to music, and sour candy.