As everyone knows (unless you live on another planet!), Sunday marked the last episode of Game of Thrones. Whether you are a fan or not, you probably noticed the hype around it. Fans of the show have been waiting for season 8 for two years. Since it finally arrived, it has been everywhere on social media.  Each episode creates euphory, and people use social media to express what they think.  Brands have taken advantage of the show’s popularity by launching GoT branded goods and the crazier, the better. From Oreo to Adidas, brands want their piece. So we looked at the brands which had a go at creating GoT branded products.

Using our sentiment analysis tool, we were able to analyze how well the public received the products. Let’s find out what social media has to say about Game of Thrones…


A disappointing last season?

Our sentiment analysis tool gathered over 10 million mentions of Game of Thrones highlighting the massive popularity of the show globally. Since the series opener, mentions continued to rise to reach their peak during the last episode. The finale was eagerly awaited by fans of the show and expectations were very high this season, but it seems, overall, they were not always met. Fans took to social media to express their disappointment over the ending, and because of mistakes such as a coffee cup cameo in one scene.

Brands celebrate Game Of Thrones

Johnnie Walker

The famous whiskey brand released a unique Scotch whisky in October inspired by the villains of the show, the White Walkers. When frozen, the bottle reveals an icy design on which you can read “Winter is Here.” The brand advises fans to consume this whiskey very cold “echoing the chilling presence of the White Walkers.”

sentiment analysis walker


After launching White Walker by Johnnie Walker, Diageo partnered with HBO again to launch an entire line of Scotch whiskey. The limited-edition is composed of eight bottles. Each is paired with one of the houses of Westeros, and the last one is associated with the Night’s Watch. It is available to purchase online in a few European countries, America and Singapore.

sentiment analysis diageo


Yes, it is happening. Game of Thrones cookies are here. The brand has launched limited-edition cookies with the symbols of House Lannister, House Targaryen, House Stark and the Night King on them. Although the taste is the same, fans are super excited about this. On top of the cookies, the brand also launched a video recreating the show’s title sequence. It shows an animated landscape built entirely out of 2,750 Oreo cookies“.


sentiment analysis oreo

Mountain Dew

Another beverage brand which set its eyes on Game of Thrones. They created a campaign called “A can has no name” inspired by Arya Stark, one of the show’s main characters. The can echoes her training with the Faceless Men. They are assassins trained to give up their identities to become “no one.” The cans are all white but once chilled; they reveal Arya’s kill list.  

Are these products popular amongst fans?

Using our sentiment analysis tool, we measured the social reputation score of these brands to find out which has succeeded the most in gaining attention. Overall, they had a very similar score, between 50 and 60 out of 100 with more positive than negative mentions. Johnnie Walker and Oreo were the ones collecting the most mentions. 

Find out how to use our social listening tool to find out how consumers feel about your brand