As SXSWi ends, Synthesio and our visual Social Listening partner Ditto Labs has you covered with a recap of the social data from the entire show. Between the two of us, we found some really interesting data:

So, who controlled the social voice?

According to our data, men were more vocal on social media about SXSWi than women with 57% of all posts coming from men, and 43% were women.


What were they interested in?

Synthesio’s Twitter Insights pulled the top interests from Twitter users posting about SXSWi online. It’s clear that the most common threads between those posting were an overall interest in social media, even with those cool VR demos.


How well did the sponsors do?

Throughout the past few days, Esurance was able to dominate a good portion of the Sponsors’ Share of Voice. Esurance was followed by Samsung, McDonald’s, and Capital One.

Ditto Labs processed over 74K images tagged with #SXSW on Instagram and found that Bud Light was the sponsor that appeared the most in photos with fans raising a toast with their custom cans. Samsung and Capital One followed next with a photo share of voice, similar to the textual SOV. Ticket photos gave United Airlines a boost in photo share compared with their textual SOV, while McDonalds and Esurance were more developed in text mentions.

The top brand overall in #SXSW photos on Instagram was Friskies with a clever photo-op with @RealGrumpyCat for their new #CatConcoctions flavor mashup line. Other brands dominant in photos included transportation providers Lyft, Uber and Southwest Airlines; entertainment giants HBO, Star Wars and Netflix; and tech exhibitors IBM and NASA. Attendees shared photos of US President Barack Obama, who delivered the Interactive keynote, while support for Democratic Candidate Bernie Sanders was captured by this photographer.

On Saturday, Synthesio and another one of our partners, Conversocial, hosted a joint event at Stubb’s BBQ in Downtown Austin, The Socially Smoked Lounge. This included cold margaritas, free wifi, hot food, and a power panel. Our panel consisted of Shireen Jiwan, Chief Brand Experience Officer at Lucky Brand, Matthew Zito, Chief Strategy Officer at Synthesio and Joshua March, Founder and CEO at Conversocial. These speakers went over how to better harness the power of social data and analytics to allow marketers to make smarter decisions based on the voice of their customer. The panel as a huge success, so thanks to everyone who attended and everyone who followed along on social media.

If you didn’t get a chance to meet up with us during South by Southwest Interactive and want more information, drop us a message at and let’s connect!