In today’s social world, a successful Digital Marketer can expertly use Social Media to either enhance their current campaigns, or to run entire campaigns. However, it’s important that a trust Social Media Marketer knows what it takes to succeed, including making sure that your message is on-point, that you’re reaching key influencers and that you’re generating a real ROI for all of your social marketing campaigns. With that list being just an example of what needs to be done, it can obviously be overwhelming, but that’s why using a proper Social Listening tool is crucial to your Social Media Marketing success. We recently sat down with PCMag to discuss what it takes to develop a Social Media Marketing checklist, and how it can improve your team’s daily, weekly and monthly workflows. Below are some highlights from the article, however you can check out the full article here.
1. Daily Checklist
After you’ve set your status updates and tweets for the day (if you’re not scheduling them in advance), you should be running a quick scan to see if any crisis management needs to be done. If someone at your company has posted something inappropriate on LinkedIn or if a customer posted something severely negative about your brand, you’ll want to step in and remedy the situation as soon as possible….you’ll want to monitor overall chatter to determine if there are any sudden increases or decreases as compared to what you’ve witnessed on a typical day…[e]ither you’re generating a ton of praise or you’re being lambasted by your social audience…
If you haven’t already, today would be a good day for you to establish key performance indicators (KPIs). What does a good day look like for your brand? How many mentions, shares, new followers, or social buying opportunities are logged on a good day? Use this data as your daily benchmark moving forward.
2. Weekly Checklist
On a weekly basis, you’ll want to measure advocacy, activation, and top content… What did your brand advocates say about you this week? Were they quieter than usual? Did they sing your praises more often than not? Is there any way for you to take advantage of their advocacy by including them in your campaign or by arming them with additional information? If so, get them started. If not, keep them in mind for future activities.
3. Monthly Checklist
Your weekly and monthly checklist can be entwined. However, you should add competitive positioning and campaign analysis to your monthly KPIs. How are your campaigns working over time? Are you getting extended reach as your campaign ages or do you get a sudden burst of activity before it trickles off to a painful death? Use this time to determine how you can optimize for the future.
Your main points of emphasis should be your reach, share of voice, and awareness, specifically in comparison to your closest competitors. Most importantly, you should determine whether or not your campaigns are delighting or educating people. If they’re not, then get back to the drawing board so that you’re prepared for next month.
If you’ve enjoyed the above highlights, or the entire article that includes more items for each of the above three checklists, as well as a yearly checklist, and are looking to learn more, check out Enterprise Social Marketing Tools: The 2016 Ultimate Checklist.