As social media takes over our daily lives, it’s a no brainer that people often have multiple accounts across social media platforms, such as Facebook, Twitter, Instagram, and LinkedIn. However, each platform serves different purposes: some to network, some to inspire, or some for connecting with close friends. Companies have also noticed the growing number of consumers on social media and often take to different platforms to attract new audiences. But, what many failed to realize is that social media is a whole different market. Instead, they often approach it in the same way they do in a traditional market. Perhaps, some inspirational social media marketing quotes from successful marketers, experts, and pioneers could help. 

A social media marketing quote famously said by the Socialnomics author Erik Qualman: “We don’t have a choice on whether we do social media, the question is how well we do it.” So, it boils down to what is social media marketing, how do we do it, and why is it important?

What is social media marketing?

“Social media is about sociology and psychology more than technology.” – Brian Solis 

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence” – Sean Gardner 

“Social media is about the people! Not about your business. Provide for the people and the people will provide you.” – Matt Goulart

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. ” – Amy Jo Martin

“Social media creates communities, not markets.” –Don Schultz

“Content is fire. Social media is gasoline.” –Jay Baer

“It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.” – Amy Jo Martin

How should we use social media marketing?

“Social media is just a buzzword until you come up with a plan.” – Unknown

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron 

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Sainsbury 

“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse 

“We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar

“Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.” – Erik Qualman

‘“Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”’ – Seth Godin

Why is social media marketing important?

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – Scott Cook

“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos

“Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.” – Laura Fitton 

“When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.” – Jay Oatwa 

“You can never go wrong by investing in communities and the human beings within them.” –Pam Moore

With more than twenty social media marketing quotes to live by for social media marketing strategies, we hope this can help fuel your own strategies. Most social media marketers believe social media is a megaphone to broadcast new ideas, opinions or products. But, with the widespread data available across all social media platforms, how can you track what is relevant and what is white noise? Or what is the right information to focus on? 

Using Synthesio’s cutting-edge technology, we can help you manage all the incoming data with our social intelligence tools. Make sense of all the information across social media and use it to advance your business strategy and practice. Request our e-book on how to turn data into insights here