In 2017 you didn’t really celebrate Valentine’s Day unless you posted a love message to your Valentine on at least one Social Media platform. Whether it’s Twitter, Instagram, Facebook or others, if you haven’t expressed thanks for the gifts you received or your love for your Valentine, then you are celebrating the day wrong.
Therefore, it’s no surprise that the most retweeted tweets yesterday were two love posts expressing deep heartfelt love and thanks to their spouse. However, these weren’t just any regular posts from just anyone, the two biggest retweets came from former President Barack Obama and former First Lady Michelle Obama:
— Barack Obama (@BarackObama) February 14, 2017
— Michelle Obama (@MichelleObama) February 14, 2017
Barack’s tweet was retweeted more than 230-thousand times, and Michelle’s was retweeted more than 115-thousand! Not only were there posts so popular, but when looking at the timeline of when people were posting about Social Media, it’s clear that these tweets truly drove the most buzz on Social Media.
As you can see in the graphic below, the number of mentions of Valentine’s Day yesterday peaked in the two hours after both of those posts went up (his went up around 10:30am and hers was posted around 11am).
It’s quite clear to see that the Obamas still drive immense Social Media buzz, and I’m sure you probably saw their posts and shared them as well. That said, let’s look at some other interesting data about who was posting on Social Media and what they were saying!
Who was posting?
- 59% of the people posting about Valentine’s Day were women
- 41% of those who posted online were men
- Valentine’s Day posts were most popular among those from 18-25 years old, followed by 25-35 year olds
How did people feel?
It seems like this was truly a Happy Valentine’s Day, as 41% of all posts were positive, with only 2.85% of posts marked as negative.
What were they saying?
The 5 most popular hashtags used during Valentine’s Day were:
What were you talking about on Valentine’s Day? Let us know in the comments, and if you want to see how you can extrapolate real insights from Social Media, request a demo today!