The above concepts derive from our Research colleagues at Ipsos’ Social Intelligence Analytics, which Synthesio proudly powers with our technology. Our very own Chief Research Officer, Sandro Kaulartz, has popularized and perfected the above best practices, writing more about the topics here.
Let’s explain how the Synthesio offering works.
Machine Intelligence by Synthesio
With bottom-up topic modeling, Synthesio automatically categorizes and groups all of the potential conversation themes and trends within a data-set. In doing so, Synthesio democratizes the power of next-gen AI to non-technical business users. In a matter of minutes, you can analyze and detect various social media trends. Here, we look at the conversation themes surrounding CBD.
Human Intelligence and Advanced Analytics
Taking our own advice, we then pair machine intelligence with human intelligence and advanced analytics.
Our Social Intelligence Researchers run advanced semantic analysis to clarify the conversation themes driving specific trends. Back to the ‘turmeric’ example, our advanced analytics show the relationship between ‘turmeric’ and other properties such as ‘free radicals’ and ‘antioxidants’.
However, a clear innovation lane is not always apparent. We require human analysis to uncover consumer motivations and functional and emotional needs. Here, our team of 300 cultural experts lean on their expertise to provide actionable recommendations based on your business strategy.
With big promises comes the need for rigor and best practices. Social media trend prediction will mature as long as we bust the myths and stick to reality, together.