Forrester evaluations provide a key tool for understanding tech markets and comparing top vendors. The Wave is their flagship model and is known to make and move markets, literally. The firm’s newest evaluation – The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021, shines the spotlight on the potential of AICI and how the top vendors compare in terms of strategy, current offering, and market presence.
So what do they say that particularly stands out?
First, Synthesio is recognized as a Leader in the New Wave and #2 overall. And we were given the TOP score for strategy – some pretty nice validation of our direction and approach! Looking back at Forrester’s New Tech report, we are also the top-rated hybrid platform/service provider overall in this Wave, ahead of NetBase Quid, Linkfluence, and others. They also call out that Synthesio’s “longer-term customers praise the vendors’ ambitious roadmap, which has showcased actionable, use-case-specific frameworks since its 2018 acquisition by Ipsos.” Nice!
Second, Forrester had some great things to say about our current offering or product capabilities as well. They gave us the highest scores for Data sources, Domains and languages, and Analytics and reporting. These capabilities are all foundational to AICI as an omnichannel, global, actionable solution. Plus, we love that they also noted that Synthesio “Offers the strongest proactive explanatory capability.”
So AICI is here. And we are here to help you navigate this insights revolution.
Want to see what else Forrester is saying about the market, the top nine vendors, and how to compare them? Download the report by clicking below.