We Know What Cocktail You Drank Last Summer

Summer may be over but the Social Data just keeps flowing, just like the sangria and mojitos did throughout the hot summer months across America. Speaking of which, what was the most popular cocktail of Summer 2016? We used our Social Intelligence platform to find out. We tracked “cocktail” mentions across social media and mainstream websites. The majority of these mentions came from brands promoting their alcohol in mixed drinks and consumers sharing their love for their favorite cocktail. Let’s take a look at some of the insights we uncovered.

Gender Breakdown:

Cocktail Genders

According to the data pulled from our Social Listening platform, the majority of users talking about cocktails online were social media users who identify as female.

Twitter Heat Map:

Cocktail Map

Where were users talking about cocktails within the United States? The highest mentions came from New York, California, Texas and Florida.

Topics Share of Voice:

Cocktail Share of Voice

Cosmopolitans were Summer 2016’s most talked about cocktail. It brought in 54.84% of cocktail Share of Voice. Then followed margarita, mojito, sangria, sex on the beach, daiquiri, moscow mule, long island iced tea, gimlet and aviation.

Want to know what were the top beers of Summer 2016? Take a look at our recent blog, Summer 2016’s Top Beer Identified: Corona Extra.

2018-10-17T16:40:10+00:00

About the Author:

Tatiana manages all things demand generation and digital marketing at Synthesio, and has been at Synthesio since June 2015. Her previous employers include Platinum Guild International, Sesame Street, and Social Media Week. Tatiana is a born and raised New Yorker and a proud Pace University alumna. While she's not seeking the next marketing challenge, Tatiana loves going on adventures, listening to music, and sour candy.