Tribeca Film Festival: The Success of Event Marketing & Partners
We all know the Beatles’ famous lyrics, “I get by with a little help from my friends.” Like the Beatles, the Tribeca Film Festival gets by with a little help from their partners.
The 2017 Tribeca Film Festival was quite the hit! Some key moments included the Godfather reunion, the talk between Tom Hanks and Bruce Springsteen, the A-list celebrities that walked the red carpet and all of the new films that were shared.
Partnerships play a key role in most highly publicized events, like the Tribeca Film Festival. They are the voice behind promotions, events and key programs that happen during the film festival. We decided to take a deeper dive into measuring which partners drew in the most mentions online.
Throughout the duration of the Tribeca Film Festival, these were the top 14 social media users that cheered on the partnerships. Included in this list was, of course, Tribeca. It’s always important for event brands to support their sponsors and vise versa.
The buzz around the annual Tribeca Film Festival was spread across various media types. According to our Social Intelligence platform, the most popular media type that people turned to was Twitter.
Want to learn more about how Social Intelligence tools are able to measure topics like this? Download our complete how-to guide, Social Listening, Social Intelligence…So What? to learn how to find actionable business insights in social media data.