A social media insights report can help you dive deeper into the broader business questions raised throughout your company. The result of the report is the discovery of the unknown. Get highly relevant insights about your market, brand, trends and customer experience. In other words, these reports provide in-depth answers to the tricky, brand-specific questions that businesses struggle to answer. Additionally, they uncover critical insights to drive more informed, strategic decisions.

What is a social media insights report?

A comprehensive insights report will identify your goals, strategies, and successes. A social media insights report ensures that you’re getting the most out of your Social Media Intelligence program. How? By combining a highly effective blend of Artificial Intelligence. Moreover, they combine AI with proven methodologies, and human intelligence, to meet unaddressed business needs.

Experienced market researchers and statisticians prepare insight reports. These professionals use advanced analytical techniques on the data collected and surfaced through your Social Media Intelligence program. Also, the reports can layer in other valuable data sources, including search trends, open-ended survey questions, CRM data, call center logs and more.

If you have a question, an insights report can answer it …

A social media insights report answers business questions that become the building blocks for a comprehensive vision and strategy for your brand. They are highly-customizable and entirely driven by your business needs. They ensure that the insights, recommendations, and conclusions drawn are 100% relevant.

Above all, an insights report can answer the overarching questions about your brand equity. The report does this by comparing your strengths and weaknesses against competitors. Also, they can help you boost your engagement strategy by uncovering consumer motivations, unmet needs, and opportunities for product growth. Ultimately, when it comes to trends, insight reports ensure that you stay one step ahead, highlighting behavioral changes and predicting future trends in your market. In sum, looking at customer experience, an insights report can measure consumer satisfaction over time and help you boost retention.

These are just some examples of the value that insight reports can bring to your business. Have a business question that you haven’t been able to answer? See the many ways a social media insights report can help your brand.