Brand analytics, audience insights, and AI-powered trend detection at your fingertips
Synthesio’s social listening and social analytics platform enable you to monitor and track online conversations of your brand in real-time across owned, paid, and earned media—on the widest range of social channels and in over 80 languages.
Synthesio Social Listening Dashboards don’t just provide you with the most complete collection of social data on the market but supply you with actionable insights about your brand’s online presence, social campaigns, and audience. Using Automated Sentiment Analysis, Synthesio can tell you how negatively or positively consumers feel about your brand based on what they say. Synthesio’s platform has built-in KPI frameworks so that users can opt into the use-case that best suits their needs, whether it’s brand health or crisis management. Your team can accurately measure brand health, campaign performance, and the impact of a social media crisis as it’s happening.
To obtain insights about your audience, you can leverage Profiler, Synthesio’s audience insights tool which lets you explore the demographic, psychographic, and behavioral characteristics of an audience and helps you determine what type of messaging will appeal to the groups your business most values.
And to make your job even easier, Synthesio offers Signals, an AI-fueled trend and insights detection tool that uses state-of-the-art data science algorithms to automatically surface the shifts and spikes in conversation, viral media, context keywords, and trending topics you can’t afford to miss. Know when there’s a significant change in brand perception, a coming shift in consumer preferences, or a viral meme that users are associating with your product. No more FOMO with Synthesio.