As part of our FIFA World Cup ’22 monitor, Ipsos MENA and Synthesio partnered to analyze the female World Cup fan through the lens of social and behavioral data. Using Synthesio Profiler, an audience analysis tool that draws from the world’s largest behavioral data set, we profiled women from 22 countries around the global interested in the World Cup to understand their identity, likes, dislikes, hobbies, and more. Here’s what we learned about this audience segment:


In case you missed it, check out our FIFA World Cup Monitor ’22 Issue #1 for key online discussions and drivers of excitement around the event. Want to learn more about using Synthesio’s AICI platform to track global conversations and events? Request a demo with our team of experts.